Tax Credit not Extended Yet. Bill Has not been enacted!

All too often I see poor forms of marketing. That would be the spreading of  information that is only partially true. It may draw your attention and it may have a call to action to read it but it does not deliver the whole truth. Someone somewhere reports the rumor of what may be true and then virally this information runs amuck through the internet.

Most recently this has been the case with the Home-buyer tax Credit. The current deadline of November 30th, 2009 is awaiting an extension and revision anxiously. The revision appears to extend the credit to other buyers yet reduces the credit they would receive to $6500. This has not been enacted. As members of the National Association of Mortgage Brokers we received this directly from them:

October 30, 2009

The $8,000 first-time home-buyer tax credit is set to be extended until April 30, 2010. The Obama Administration has urged Congress to pass legislation to extend the program from its original December 1, 2009 deadline. In addition, legislation may provide a tax credit for some current homeowners. NAMB will continue to monitor legislation and will inform members when the extension is formally enacted.

The key words are formally enacted. Marketing should state the facts but always seems to focus on partial or half-truths. As a professional that has the privilege to assist home-buyers make their single largest financial decision I ask my readers and consumers to hold me accountable. It is easy to get caught up reporting something not finalized or only partially true to bring business. If you ever feel that I have done so call me out. I want to be accountable to my consumers. Transparency is the focus to my business. I wish you all the very best and when the tax credit becomes formally enacted you will be the first to hear about it.

Happy Halloween!